UX Designer

Service Designer

Content Designer

Design that works for everyone

I design end-to-end digital services — from inception to completion. I deliver successful results by balancing user and business needs in equal measure.

End-to-end design UX design Service design Working with design systems Content design User research

Problems solved meticulously

Tried, tested and trusted

Ensure it's informed and keep it simple

01

Understand before designing

I start with research — interviews, contextual enquiry, data analysis. Design decisions are only as good as the understanding behind them.

02

Design the system, not the screen

Individual screens are symptoms. I design the underlying logic: the flows, the states, the edge cases, the language — so the whole coheres.

03

Prototype to learn, not to sell

Low-fidelity early, interactive fast. Prototypes are questions made tangible — not polished deliverables to be defended.

04

Ship with precision

Close collaboration with engineering at every stage. I care about what ships, not just what's in Figma — including the words on screen.

Hi, I'm Graham...

Graham Baird

I'm a UX designer with over a decade of experience working on complex, high-stakes digital products — government services, healthcare platforms, financial tools, and enterprise SaaS.

I'm a multidisciplinary, user-centred designer specialising in:

  • UX design
  • Service design
  • Content design
  • and more...

My background spans the complete design lifecycle: from stakeholder alignment and discovery, through information architecture and interaction design, to design system governance and post-launch iteration.

I'm drawn to problems where the gap between user expectation and product reality is large — and where good design can close it meaningfully. I care about clarity: in how a product works, how it feels, and how it speaks.

Previously at HMRC, NHS Digital, and two venture-backed startups. Now available for senior contract and fractional engagements.

Work with me

Let's get started

Available to start on new contract and freelance work immediately.

Based in the United Kingdom. Open to remote and on-site work.

graham_baird@outlook.com

+44 (0)7791 746 775

Professional membership
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Professional membership
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Professional membership
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