UX Designer

Service Designer

Content Designer

Design that works for everyone

I'm Graham — a freelance, multidisciplinary, user-centred designer based in the United Kingdom.

I design end-to-end digital services — from inception to completion, while balancing both user and business needs to deliver successful results.

End-to-end design UX design Service design Content design User research UI design

Problems solved meticulously


View examples of my commercial work that I've delivered to organisations in the private sector.

Previous work delivered in the public sector

Content design Interaction design Service design

Designing a new community-led feature for the Ministry of Justice Design System to remove the working backlog

Using content, interaction and service design to explore, plan and design a new community contribution feature to help increase the development and maturity of the design system.

Service design UX design User research

Taking a service design first approach to help redesign e-bike usage throughout London

Leveraging service design to find a better way to manage the numerous e-bike programmes operating throughout the United Kingdom’s capital city of London.

Service design Content design Interaction design

Designing the online criminal injuries application for GOV.UK to help victims of crime access over £150 million in compensation

Facilitate the Criminal Injuries Compensation Authority (CICA) transition from using a legacy application system to a new online application that is hosted on the UK Government website at GOV.UK.

Service design Content design Interaction design

Designing and rolling out a new fraud reporting form for the Scottish Government

Planning, designing and building a new online form to sit on the Scottish Government website, mygov.scot, that enables the public to report benefit fraud against Social Security Scotland.


I'm unable to showcase my government work publicly due to strict confidentiality rules. If you'd like to see examples of my public sector work, view my public sector portfolio ↗, or get in touch.

Tried, tested and trusted

Keep it informed, keep it simple

01

Understand the problem

The process starts with data and research. Both of which form the insights used to make informed design decisions to set us up for success.

02

Learn by prototyping

Create low-fidelity designs early, iterate quickly, and reap the rewards in the long term. Prototypes answer the remaining questions.

03

Designing holistically

From analysing insights and defining user flows and journeys to considering edge cases, I design with the entire ecosystem in mind.

04

Expectation meets precision

Through constant communication and close collaboration, there are no surprises at the end of the process – just what you've asked for.

05

Delivery of work

The handover of work, along with all project materials, is prepared to ensure a seamless transition and successful project completion.

Hi, I'm Graham...

Graham Baird

I'm a freelance, multidisciplinary, user-centred designer specialising in:

  • UX design
  • Service design
  • Content design
  • User research
  • End-to-end design
  • Digital transformations

With 15 years of experience working on complex, high-stakes digital products spanning the complete design lifecycle, I have worked across the public and private sectors.

My expertise is in designing accessible, user-led services that meet people's needs and help them achieve their goals.

I have a comprehensive skill set that is wide-ranging and includes:

  • creating user-centred, end-to-end services for online and offline platforms
  • designing easy-to-read content in plain English that is understandable for all user groups
  • identifying, establishing and designing process maps, user flows, service maps and blueprints
  • developing user experiences enabling people to use products and services with ease
  • expertise in understanding complex products and services
  • creating prototype products to test with users


Design philosophy

As a designer, I want to understand the intricacies of how things work, take this knowledge and turn it into a user-led solution. While also demonstrating the pragmatism that ensures the solutions meet business requirements. These aspects are of equal importance to me in designing services.

Let's get started

Available to start on new freelance and contract work immediately. Open to remote and on-site work.

Based in the United Kingdom.

Interested in working together?

Book an introductory call or send me an email, and we can have a chat.

graham_baird@outlook.com

+44 (0)7791 746 775


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